How to Price to Sell and Still Make Top Dollar

Pricing your home can feel tricky – on the one hand, you want to make sure that you earn every dollar that you can, but on the other hand, you want to make sure that it’s priced appropriately so that it garners the attention of your target market. Check out the these top three tips to ensure that your home is priced to sell while also still making top dollar for your home: 

  1. Time – Time is not on your side when it comes to real estate. Studies show that the longer your home stays on the market, the less likely it is to sell for your asking price. If your goal is to make money, think about a fair asking price that will encourage activity.

  2. Value vs. Cost – When pricing your home, be sure not to confuse the value of your home vs. the cost of your home. In other words, how much you value your home vs. what others are willing to pay for it. Don’t place too much emphasis on home improvements when calculating your price because buyers may not share your taste.

  3. Remain Flexible – Because time is of the essence, remain flexible on things such as: when buyers can schedule showings; contingencies on the sale; and move-in dates.

Need help? We’d love to talk to you. Connect with Atherton Real Estate Group today!

Seller's TipsLi Wang